Brand Identity

Otelo is an ombudsman service for public communication providers and their customers.

Challenge

We were commissioned to provide a name and brand identity to reflect the aims and objectives of a new government body. It needed to effectively establish and promote a new telecommunications ombudsman service amongst public communications providers (PSPS) and their customers.

Solution

We worked to a tight timescale and budget to create the concise name Otelo and iconic brand identity, which together clearly communicate the nature of the organisation, as a telecommunications Ombudsman, to all target audiences. In addition to the creation of the brand identity, we also designed and developed a fully functional website promoting Otelo's services through accessible content.

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