Brand Identity

One Central Park is an ICT based urban business park designed to contribute to the regeneration of East Manchester by becoming a source of long term high value employment for local people.

Challenge

One Central Park, aptly referred to as a 'Knowledge Mill', is a joint venture between Manchester's four universities, MANCAT, Manchester Science Park and the Government and is pivotal to the regeneration of East Manchester. We won the pitch to create a brand and raise the profile of the venture, which offers education, training and business development opportunities with the objective of converting the knowledge of today into tomorrow's products and services.

Solution

The resulting brand is a bold and flexible solution that meets short and long-term business goals. Development and implementation of the brand identity was supported by a comprehensive communications strategy and website built using our Content Management System. The brand has been successfully applied across a wide range of communications materials including stationery, literature and advertising. Brand guidelines will ensure the correct use and longevity of the solution.

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