Printed Communications

Magnox Generation are a business group within BNFL plc, responsible for the operation of 7 magnox type nuclear power stations around the uk.

Challenge

When we were commissioned to produce a corporate brochure for Magnox Generation, many on the historic power stations were still operating and at that time it was important to overcome the perception that the process of electricity generation was technical and complex. We were commissioned to create a piece of public information that explained the process to a wide range of stakeholders in a way that was understandable and graphically appealing.

Solution

We created a visually appealing and user-friendly brochure explaining the operation of the Magnox type of nuclear power stations. The design made use of everyday images that readers could easily relate to that helped to communicate the process in an accessible and engaging way. Our fresh approach scooped two awards from the British Association of Communicators in Business.

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