Exhibitions and Environments

The Tussaud's Group is Europe's number one visitor attraction business and a world leader attracting over 14 million customers to its famous brands.

Challenge

The Tussauds Group wanted to create and house a permanent exhibition in the multi-million dollar Venetian Resort Hotel in Las Vegas. Our brief was to produce all the graphic elements that this large exhibition would require.

Solution

Working closely with Tussauds, we designed an eclectic, ephemera-based solution for the themed graphics. This included interpretive and orientation signage for the six zones of the exhibition - Big Night, Sport, The Madame Tussauds Story, Rock & Roll, Legends and Weddings. The venue attracts an annual footfall in excess of one million visitors.

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