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LTCS

Brand Identity

The LTCS was designed to help mitigate the effects of landfill upon local communities. It encourages partnerships between landfill operators, their local communities and the voluntary and public sectors.

Challenge

We were asked to create a brand identity for the Landfill Tax Credit Scheme (LTCS) that clearly differentiated them from their regulator ENTRUST

Solution

We had already worked alongside ENTRUST so we had the benefit of proven experience to enable us to develop an appropriate identity for the Landfill Tax Credit Scheme (LTCS) that clearly differentiated the scheme from ENTRUST. We created the image of leaves to resemble a recycling logo that visually communicates the concept of re-investing money collected from taxes of waste producers into environmental projects

Client benefits

  • Creation of a strong identifiable mark that clearly reflects the scheme and its objectives fully.
  • Production of detailed guidelines for a range of communications material, ensuring consistent application and clarity of messaging.
  • The execution of a series of carefully planned communications to raise the profile of the scheme amongst key stakeholders.

Testimonial

The Forepoint team have been a pleasure to work with. We are very pleased with our new brand identity and literature alike. We look forward to working with them on future projects.
Judith Charlton, formally with ENTRUST

Case Studies

This is a project we completed for LTCS

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