B2B Marketing

Agility chemicals offers customer-driven logistics solutions dedicated to meeting customers' supply chain needs worldwide.

Challenge

Following the MBO it was necessary to develop the Agility brand, clearly define its product offer, differentiate Agility from others in the marketplace, gain the confidence of service partners in the commercial abilities of the company and attract new customers. More recently our challenge has been to maintain Agility’s profile and differentiated specialist position as it is integrated into its new parent company.

Solution

We developed and implemented a coordinated marketing communications programme building on the specialist skills and expertise that Agility gained from its origins and which could benefit its customers in a highly differentiated way. In particular, we profiled the leadership of the company as an authoritative voice in the industry and worked closely with the team to articulate and embed distinctive, yet authentic brand values across the organisation. As Agility has grown and prospered, we have continued to provide strategic communications consultancy to senior management in order to gain competitive advantage and to develop in new market areas.

• 1|
•