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Forepoint and Stratia create brand identity for life saving research consortium

28 September 2007

Communications alliance Forepoint and Stratia has provided a brand identity for IVCC, the Innovative Vector Control Consortium, with the objective of raising its international profile.

Funded by the Bill and Melinda Gates Foundation (BMGF), the IVCC seeks to help combat insect borne diseases such as malaria and dengue in developing countries. Malaria alone kills more than 1 million people each year, the vast majority of them are children in Africa.

The challenge was to create a distinctive identity that would be supported by all its academic partners whilst also reflecting and promoting its mission and create high visibility amongst Healthcare Ministries and in the field within the developing world. Forepoint working alongside brand strategy consultant Louise Haskins of associate company Stratia responded to the Consortium's brief with a comprehensive engagement and brand development programme.

Brand positions were developed and tested amongst all the IVCC consortium partners including The Liverpool School of Tropical Medicine, The London School of Hygiene and Tropical Medicine, Colorado State University, University of California at Davis and Medical Research Council, South Africa. Comprehensive guidelines and rollout support were part of the service provided by Forepoint and Stratia.

The new brand will help to unite the IVCC partners in the development of more effective insecticides and control methods designed to protect millions of people from the devastating effects of insect borne diseases. Alan Hughes, Communications Manager of IVCC commented: “It is important that we inspire confidence and trust amongst the international community. We believe that our identity conveys the right focus for communicating effectively with all our stakeholders including International Governments, the World Health Organisation, Healthcare ministries in affected countries, end users, international media and academic & industrial partners.”

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