The art of ‘translation’
In the complex world of IT and business consultancy, HP develops highly innovative and technical solutions that can give their clients the competitive advantage.
However, communicating it isn’t always as straightforward as it may seem, especially if we’re often talking to a non-technical audience!
Our job was to make sure the audience ‘gets it’. So that’s what we did. We talked their language, simply, clearly and in a tangible way. We then selected the best way to connect, whether that was through advertising, sales apps, audio visual or collateral, focusing the messages on what’s in it for the customer, the ‘reasons for them to believe’.
1 billion customers