The Gentle Touch
Liverpool Women’s NHS Foundation Trust is one of only two specialist NHS hospitals for women in the UK. It is the largest women’s hospital of its kind in Europe dedicated to the care of women, babies and their families.
We were commissioned to design, write and produce a publication to recognise the achievements and successes of the people working for Liverpool Women’s. Its purpose was to demonstrate how Liverpool Women’s values are applied on a day-to-day basis through their staff, acknowledging and celebrating their successes. Primarily aimed at staff it also evolved towards a wider audience including a broader range of stakeholders.
We structured the publication around the core values, each article featuring the team, their achievement and their award, thus providing an insight into some of the inspired work and people that combine to make Liverpool Women’s what it is today.
A strong brand look and feel was important, however we also ensured the publication had a more relaxed approach that was visually engaging.
This first edition of Celebrating Success recognised the wonderful achievements of people working for Liverpool Women’s and the selfless devotion given by staff in all areas. It was widely praised by staff and stakeholders, helping to raise the profile of and publicise the great work accomplished at the hospital:
“Liverpool Women’s rely very heavily on their staff in order to deliver the best care possible to patients. It was essential that the Celebrating Success publication recognised this by striking the right balance of celebrating staff achievement with motivation to encourage pride in what they do on a regular basis. Forepoint achieved exactly the right balance that was needed to get the full buy in from the staff who really appreciated the publication…every member of staff in the organisation across all levels received the magazine so that they could see and learn about the importance of their role in delivering excellent patient care.”