Buoyancy Aid
During times of economic turbulance it becomes even more necessary for companies, large and small, to make the most of their skills, services, products and their communications. BAE Systems Submarine Solutions, for example, realise that they too, even as global leaders in submarine manufacture, are not immune from the rough seas of the industrial market place and that they need to make every opportunity work to its full potential. The release of their first ‘Astute’ class submarine from their centre of excellence in Barrow-in-Furness was one such opportunity.
Having been instrumental in a comprehensive redesign of a raft of internal literature we were tasked to create a commemorative brochure that would be an appropriate sign off for a project that had been ”more complex than the space shuttle”. Close consultation with their communications team ensured that messaging had strength and purpose, whilst the dramatic, technical style created lived up to the standards delivered by the BAE Systems Submarine programme. The bespoke nature of the submarine build was also reflected in the choice of paper stocks and print finish, including the use of subtle embossing on the cover. Working within brand guidelines we were able to produce a publication that had stand-out qualities that were recognised and praised by senior figures in the Royal Navy and the UK Ministry of Defence, reflecting well on both BAE Systems Submarine Solutions and Forepoint.
Since the successful launch of the Astute, BAE Systems Submarine Solutions have gone on to employ the brochure in other promotional and marketing capacities, whilst a casebound book design is in the pipeline for the Royal Navy – a win-win for both client and designers.