New Year, New Campaign
Whether it's a new year resolution or an ambitious plan for a spring promotion, a simpler, more achievable goal can ultimately (and surprisingly) end up making a bigger impact.
A straightforward approach can be employed when targeting new customers, or rousing new interest in existing ones, and can pave the way for fresh avenues of communication and revenue.
As both a measurable and economical method a simple email marketing campaign can become a ‘first-step’ towards opening channels with your clients.
The beauty of an email campaign however is that hidden behind the simple facade of the campaign message is the information it gathers – often with tangible results. The campaign’s wealth of information can affect how you next respond to and follow up the initial campaign in that it provides you with new choices and more valid options; your contact list will be cleansed of out-of-date addresses, you will be provided with the number of received emails and how many were opened, you can view who opened the email and target those who showed interest in your links, or those who didn’t and collectively this can be used to follow fresh avenues and potential leads.
It was with this e-marketing application that our recent campaign for TeleCity Group realised the potential of such a campaign. A simple happy new year email to an existing client database, informing them of their new Data Centre site, produced a welcome response and some useful results; 959 emails sent, 9% bounced, 43% open rate within the first hour, 17% clicked and only 1 unsubscribe. Considering this was a preliminary mailing, the success of the campaign and the potential to target customers more directly, was the perfect springboard for the rest of the year.